Blog

By Leon Marinus With the current focus around transformation within the advertising and communications sectors, it is apparent that we need a complete paradigm shift around the transformational process. True: the “old” agency model is incredibly outdated with structures that remain overly resource-heavy and lack the flexibility to conform to the required immediacy.  A two-week […]

After Facebook’s recent F8 conference, they’ve rolled out a few changes, some visible, others not so noticeable. Let’s give you the lowdown. You can now insert a “Thankful” reaction on posts Facebook recently expanded its reaction collection with a “Thankful” reaction. Many of you will already have noticed and used the little purple flower. Which […]

When it comes to social media, celebrities are it. Several big brands make use of celebs to endorse their products but what if you don’t have that kind of dough to fork out? How do you compete with the likes of Kim Kardashian, Beyonce and Taylor Swift? Don’t try to beat them, you never will […]

Twitter users should be no stranger to Donald Trump’s frequent controversial outbursts on this snap news platform. While some may find his quips offensive and crude, Twitter is actually leveraging his controversy in the form of huge billboards in Tokyo. This social network created billboards with Donald’s face on it with the mandarin inscription, トランプ政権 […]

Ahh, who could forget Open Table’s Taste App or Uncle Bob’s Selfie Storage last year? April 1 2017 had a lot to live up to with regards to the pranks businesses pulled last year annnd it didn’t. We are sad to say that we were rather disappointed by this year’s haul of April Fools’ pranks. […]

Will twitter become obsolete in 2017? Will Instagram dominate Snapchat? Are women still the dominating force amongst social media users?  We’ve gone on the hunt for answers to these questions and stumbled on a few trends to look out for in 2017 in the process. 1. Live video content is growing in the SM scene. […]

LinkedIn prides itself on being the social network most focused on building a professional presence online. The following is a list of ways in which you could use LinkedIn in order to promote your business to your network and build a strong marketing profile 1. Create a strong professional profile One of the best ways […]

It’s a new year and the perfect time to start your online marketing campaign anew, with a fresh angle. Out with the old… as they put it. Even though we are yet another step closer to a new decade, social media is vastly growing into a dominating form of marketing. However, in order to fully […]

Good news for businesses and mobile users alike! Google has launched their Accelerated Mobile Pages Project. Tablets and Smartphones have dominated the technology industry leading to an increase in mobile users. When a web page takes too long to load, people tend to give up the search half way through resulting in high bounce rates. […]