8 Things your company should never share on Social Media and why
While social media is a very good tool for
any company as it provides the means to get an increased exposure and generate
lots of traffic for your site, you always need to take care and avoid sharing
things that might not be relevant to your company. These can hurt its image and
you need to make sure that this doesn’t happen, so you need to read the
following list in order to know what to avoid sharing on social media.
1. You need to avoid posting information
regarding topics that aren’t related to your company or field of work. While
they might gain some exposure, in the end you need your social media pages to
be visited only by people that actually are interested in your products,
services and industry.
2. Alongside that, you need to make sure
that you avoid posting images that might offend your users, especially if you
have a global company with clients all over the globe. Instead, keep everything
to the point and related to your field of work, while also appealing to your
3. Avoid emotional posts, as these might
appeal to users, but they won’t provide a good image to your company, as you
need to be a professional business.
4. Of course, you should avoid picking on
the competition at all costs, as this will put you in a bad light, and you
certainly want something different. Instead, make sure that you talk only about
your company and showcase the power of your products/services as this is the
best way to achieve success.
5. Avoid posting company information. This
might sound ridiculous, but lots of companies have posted sensitive documents
on social media by mistakes, and this can lead to numerous losses in regards to
both the image of your company as well as financial ones as well.
6. Moreover, avoid negative opinions on
your social media, because you need to instill a positive image in order to
cheer up your customers and make them check out your products. Negativity never
sells, so talk about everything in a positive manner.
7. Avoid inappropriate content. Keeping an
objective tone is essential, because sometimes what your company might think of
as harmless might be offensive for some other people.
8. Avoid posting content that’s not true. Lying
to your customers will lead to a very bad reputation, so you have to avoid that
at all costs if you want to have a trustworthy company.
In conclusion, there are numerous things
that you need to avoid posting on social media if you want to make sure that
your customers will have the right impression in regards to your and your
offerings. Post only relevant, keyword optimized content that will entice
people to visit your site and purchase your product, if you want to obtain the