5 Ways businesses can use Periscope to improve their social media marketing

Periscope is a new app linked to Twitter where people can post live videos of themselves in a specific moment. Followers can watch the live streams on their phones or computer. This is a more entertaining way of gaining information on a business rather than reading a blog.

Periscope marketing is more cost effective than YouTube since businesses do not have to use fancy cameras and editing software to create a video. Periscope is also an easier and quicker way to post videos about your business on social media.

• Give customers a behind the scenes peek:

Customers are very curious about how products are made. Make a short behind the scenes video of how your business runs. How cheese is made in a factory for example. This will give your customers a new appreciation and better understanding of the work that goes into the making of products and services.

This technique improves the transparency of your business. Clients can get a view of your business in a natural, comfortable way showing them that you have nothing to hide. Written press releases and websites sometimes give the impression that the content is premeditated and stiff creating mistrust in clients.

• Share more believable customer reviews:

Periscope marketing is a novel way of sharing customer reviews. Customers can film themselves giving a review of your product or service and post it. People can even film themselves using the product. With skincare products for example, other customers can actually see how great a fellow customer’s skin looks after having used the product.

This will come across as more believable than written reviews that can be tweaked. This form of review also increases your clients’ interaction with your business.

•       Create awareness around your products and services:

Instead of writing boring steps and user manuals that confuse clients anyway, rather film a product demo where an expert shows customers how to use the product properly. This saves time and money since you don’t have to hire a writer to construct the manuals.

Film new product releases or promotions in an exciting and engaging way. This way you won’t have to print flyers or design graphics for the advertisements that must appear on websites. The news reaches customers instantly.

• Hold Q and A sessions:

Forget the FAQ’s page on your website. With live Q and A sessions, businesses can elaborate on their answers instead of keeping it short and simple for reading purposes. Demonstrate things that customers might find confusing about a product or service. You have to find an expert to answer the questions properly to avoid embarrassment. Make it fun, informative and engaging.

• Conduct interviews with experts in your field:

This is an excellent way for customers to gain information from a different perspective. Find a variety of topics in your field to expand on. For example, don’t just talk about the making of cheese but interview dairy farmers to give customers an insight to where the milk for the cheese comes from. You can even interview experts in a specific location, like the farmer on his farm, rather than in an office.

Film experts as they share tips and tricks and show customers how to apply them. Show people how to apply make up, make healthy smoothies, change bike wheels etc. Be creative and make your videos informative so customers will keep their eyes open for more.