It’s a new year and the perfect time to start your online marketing campaign anew, with a fresh angle. Out with the old… as they put it. Even though we are yet another step closer to a new decade, social media is vastly growing into a dominating form of marketing. However, in order to fully take advantage of that online power, let’s take a peek into the future and explore a few trends we should look out for.
Amped user security and privacy
With the Ashley Madison scandal, users expect their profiles and personal details to be more secure. They demand more secure ways of communication. In 2016, as social platforms heighten their privacy settings, users will feel more at ease and consequently more free to communicate on your business platforms.
Live-streaming is on the move
Live-streaming is the gateway to instant information and updates. The fact that people want to see the more human side of your business is nothing new in marketing. In giving them a glimpse of what’s happening behind the scenes, your business comes across as more human. Well, a fast moving trend is to post live videos using platforms such as Periscope.
Businesses can film what’s happening in the office, tutorials, interviews and whatever else creative they come up with as it is happening. The information gets delivered to the public instantly. Let’s face it; we live in a fast moving world so why should anyone have to wait?
In-app functionality will increase
Social media platforms aim to keep their users from having to leave the page to view other information. A prime example is Facebook’s new Instant Articles function. This allows people to publish articles on Facebook, making their article available to read right on Facebook. This way, users won’t have to go to another website but can rather read the news and interesting information on their favourite businesses on Facebook.
Less talking and more listening
It sounds odd to put listening in the same sentence as ‘social’ media but those who talk need an ear and customers especially demand an ear. Marketers will have to step up and listen to what the public wants.
Take a few seconds and respond properly to a comment on your post, not just liking it. This will show your audience that you acknowledge them and each and everyone one of them will feel special, noticed. Doesn’t it feel good when the lady at the cash register takes a moment to ask you how your day is going? It works in human, why not online?
Social media marketing is on the move and ATKA is moving right along with it. We investigate and stay up to date with all the latest trends in order to keep your content fresh and relevant. Contact us on email@example.com to start reaping the benefits of quality marketing.